Consumer News

Sacrifice Nothing This Sober October

Posted by
Salcombe Distilling Company
Posted on
23 Sep 2022

Sacrifice nothing this Sober October with New London Light, a bold collection of contemporary non-alcoholic spirits and aperitifs from the multi award-winning distillers at Salcombe Distilling Co.

Thanks to innovative flavour combinations and a pioneering production process, New London Light (NLL) is setting the global standard in taste for the fast-growing alcohol-free spirits category, ensuring that alcohol-free no longer means second best.

Available in three expressions First Light, Aegean Sky and Midnight Sun, New London Light can be enjoyed straight up, with tonic, or as part of a cocktail. New London Light Midnight Sun is now also available to buy in selected Waitrose & Partners stores (RRP £27.50, 70cl, 0% ABV).

Serving the alcohol-free community, as well as the growing market of drinkers wanting to reduce their alcohol intake, NLL provides options that will make it easy to create new habits. With all natural ingredients and no artificial flavours or added sugar, consumers can rest assured they are drinking something pure. They can also be sure they are doing some good, since every bottle purchased in the UK helps protect and regenerate Seagrass, with 1% of sales donated to the Marine Conservation Society.

About new London Light Midnight Sun

As unique as the rugged Nordic coast from where it takes its inspiration, New London Light ‘Midnight Sun’ is a layered and elegant non-alcoholic aperitif combining wild coastal berries, fresh kelp and pine. On the nose there is a delicate combination of floral elderflower and fresh pine with a hint of berry sweetness and herbaceous dill.

Sweet yet complex berry flavours are found on the palate with a touch of salinity from kelp and samphire. Floral notes of elderflower and resinous pine provide a full spectrum of flavour. The finish is long and lingering with natural sweetness making way for elderberry tartness, dryness from sage and pine and lasting sense of the sea from the subtle flavours of kelp.

Midnight Sun & Tonic

New London Light Midnight Sun is best served in a Midnight Sun & Tonic to give a new perspective on complex flavour combinations.

50ml New London Light ‘Midnight Sun’
150ml Premium light tonic water
1 Raspberry
1 Mint leaf

Fill a highball glass with ice
Add a large measure of New London Light ‘Midnight Sun’
Add 150ml of Premium light tonic water
Garnish with 1 raspberry and a mint leaf
Gently stir and serve

…or try an Oslo Highball

This crisp, fragrant, and ultimately thirst-quenching serve is like taking in a deep breath of fresh Nordic air in the glowing Midnight sun.

50ml New London Light ‘Midnight Sun’
15ml lime juice
15ml honey water*
Raspberry dash water

Muddle 3 blueberries in a cocktail shaker, before adding the New London Light ‘Midnight Sun’, lime juice and honey water
Fill with ice and shake for 15 seconds
Double strain into a chilled highball over ice
Top with dash water with wonky raspberries
Garnish with a sprig of dill and 2 blueberries

… and last but not least try Alpenglow

Named after an optical phenomenon when red light appears on high mountains, this sour style serve takes all of the berry and pine flavours from the land of the Midnight Sun and showcases them effortlessly.

50ml New London Light ‘Midnight Sun’
15ml Lime juice
15ml Honey water*
25ml Cranberry juice
3 x Fresh raspberries
20ml Aquafaba
Freeze-dried raspberries to garnish

Add New London Light ‘Midnight Sun’, lime juice, honey water, cranberry juice, fresh raspberries, and aquafaba to a cocktail shaker and dry shake without ice for 15 seconds
Add ice to the shaker and shake hard again for a further 15 seconds
Double strain into a chilled tumbler over ice
Garnish with freeze-dried raspberries

*To make the honey water, add 100ml of honey to 100ml of boiling water in a jug and stir until the honey has dissolved. Place in the fridge to cool before using.

New London Light ‘First Light’, ‘Aegean Sky’ and ‘Midnight Sun’ are all available from, RRP £27.50 for a 70CL bottle, 0% ABV.

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