Craft a unique identity through branding and storytelling
What will I learn?
The importance of storytelling through defining a brand’s strategy within the context of its market place, developing a unique ‘Brand Nature’ providing focus and clarity and an inspirational springboard for creative exploration.
- Why is storytelling important?
- Starting with something that’s true to you
- Tell the story through your brand with an ‘idea that bites’
- Understanding your brand’s character and tone
- Using every brand element to tell your story
- Keeping your story / branding agile
Who should attend?
Food and drink businesses that want to build a compelling brand story and identity that resonates with customers. You will hear and learn about the power of storytelling through a brand designer’s eye which will inspire and help you to think about how you can use storytelling for my business and understand how the visual identity and personality can be built from this.
What will I takeaway?
The importance of storytelling through branding.
Mark Girvan, Designer & Creative Partner at Buddy Creative
Mark has over 25 years of experience in the design industry, Mark is an award-winning designer and creative partner with Buddy Creative, a boutique branding and packaging agency that helps clients create distinctive and memorable identities. He leads a team of talented designers and collaborates with clients across various sectors and markets, from food and beverage to fashion and beauty. Mark specialises in design strategy, corporate identity, and print and packaging design, combining a designer's eye with a head for business. He has won multiple industry awards for his work, including Design Effectiveness, D&AD, Design Week, Creative Review, and Wine & Spirit International Awards. He is passionate about delivering creative solutions that enhance the value and impact of brands, and that reflect his own values of innovation, quality, and excellence.
Harry West, a Professor of Anthropology at the University of Exeter (UK)
With expertise in agrarian history and political economy, and food and cultural heritage. His research explores artisan food making and the cultural economy, including how food producers have embraced and transformed the idea of terroir, how they have adopted innovative methods while reproducing food making traditions in changing historical contexts, and how they craft their stories along with their products. His publications on these themes include numerous journal articles and book chapters.
He is Convener of the Masters in Food Studies, Co-Director of the Centre for Rural Policy Research, and Lead of Exeter Food: A University Research Network.