Sea Arch RTD cans scoop trio of awards

Pre-mixed Sea & T range named New Drink Product of the Year

Non-alcoholic spirit specialist Sea Arch Drinks has scooped a trio of industry awards over the past few weeks for its Sea & T ready-to-drink cans, including being crowned New Drink Product of the Year at the Food Matters Live Awards 2021.

Launched in November 2020, the Sea & T RTDs offer a refreshing alcohol-free alternative to a G&T. A pre-mixed and portable extension to the Sea Arch Coastal Juniper non-alcoholic spirit, the RTDs are vegan friendly, low in calories, and free from sweeteners and the top 14 allergens.

The Sea & T is a double measure of Sea Arch spirit mixed with a lightly sparkling Indian tonic, while the Rose Sea & T is blended with a delicate rose and raspberry infused tonic. The wild seaside herbs used in the Coastal Juniper blend, native to the Devon coast where Sea Arch’s founders live, are central to the spirit’s crisp, complex flavour.

The prestigious Food Matters Live Awards celebrate outstanding innovations from across the food, drink and nutrition sectors, attracting entries from around the world. As well as taking home the New Drink Product of the Year award, Sea Arch Drinks will benefit from six months of sales support worth £30,000 from category sponsor Product Chain.

Dr Sarah Jenkins, director at Magenta Research and consumer insight specialist, was on the judging panel for the award. She commented, “Rather than creating yet another generic non-alcoholic G&T, Sea Arch have developed something quite different. The taste is distinctive and refreshing, standing out amongst the crowded market. The drink also has strong connections with their coastal location creating an appealing brand story.”

Fellow judge Paul Foulkes-Arellano, founder of Circuthon Consulting and circular economy consultant, said, “For the past decade I’ve been tasting low- and no-alcohol drinks as a judge at various drinks awards and have always been disappointed until now. Sea & T from Sea Arch Drinks is alcohol-free and is a revelation. The flavour profile is phenomenal and an utter delight to drink with ice and garnish. The Rose Sea & T with natural raspberry and rose extract is particularly complex and refreshing. An absolute pleasure to drink, and a huge technical achievement when big players have failed to deliver.”

In addition, the Sea & T RTDs both recently won awards at the Taste of the West Awards 2021 – the UK’s largest regional food and drink awards programme. The Rose Sea & T was awarded a Gold medal and the Sea & T won Silver. The Rose Sea & T has also been shortlisted as a finalist in the drinks category at the Veggie Awards, with the winners being revealed in September.

Sea Arch Drinks co-founder Sarah Yates says, “We are thrilled to have been named New Drink Product of the Year at the Food Matters Live Awards, as well as being awarded Gold and Silver medals at the Taste of the West Awards and named a finalist in the Veggie Awards. It’s a real honour to receive this recognition for our RTDs, and from so many different industry sources. We’re very proud that the Sea & T range makes it easier than ever for people to make positive, healthy choices, without having to compromise on taste or experience. With Sea Arch, life really is more beautiful without.”

In a further boost for the brand, Sea Arch Drinks recently signed up with premium drinks distributor Mangrove UK to handle their UK distribution, strengthening their ability to capitalise on the potential within the fast-growing No & Low drinks sector.

Inspired by the Devon coastline and bursting with seaside botanicals, Sea Arch is a crisp, complex and deliciously fresh alcohol-free spirit that doesn’t compromise on taste or experience. It is made from a blend of 11 different botanicals, with the resulting distilled spirit providing a genuine non-alcoholic alternative for gin lovers.