Bays Brewery has teamed up with Westcountry Rivers Trust for its first charity beer of 2026, Up The Creek is a session IPA that raises a glass to the waterways that keep the region flowing.

Available in bottles, beer boxes and cask Up The Creek bursts with bright citrus aromas, inspired by the freshwater habitats the Trust works to protect.

5% of every pint and bottle will be donated to support the Trust's work to safeguard the region’s rivers, streams, lakes, wetlands and estuaries.

Director of Bays Brewery, Peter Salmon, said:

"Devon’s rivers really are the lifeblood of this region – they support wildlife, local communities, tourism and the landscapes we all love. ‘Up The Creek’ is our way of shining a spotlight on just how important it is to protect them."

Dr Laurence Couldrick, Chief Executive Officer at Westcountry Rivers, said:

"Devon’s rivers are at the heart of many local communities, and support like this helps us continue the hands-on work needed to restore and protect them for future generations."

Up The Creek is the first of four charity beers being served up by the Torbay-based brewery in 2026, each brewed in support of a local charity close to its heart.

Find Up The Creek on the Bay's Brewery website here.