Inspirational Flapjackery founders hit the national headlines

It’s been a whirl wind of activities for Flapjackery founders Carol Myott and Sally Jenkin who last week were featured in The Times business section in a piece written by Peter Evans entitled ‘There’s a critical rise the southwest will face neglect,’ and today featured on the BBC’s Morning Live with presenter and producer Jacqui Jones.

The inspiring business partners’ incredible drive, together with a savvy business acumen, centred on a belief that everyone should have access to delicious, decadent gluten free flapjacks made with the finest British ingredients are turning heads and gaining the pair a gathering legion of fans.

Carol and Sally started their business seven years ago from their kitchens in Tavistock out of a desire to elevate the humble flapjack. They were fed up with the flavourless, long-life lumps of sugar sold in supermarkets and service stations. 

Flapjackery was born and the two entrepreneurs have not look back since. Sally, 59, and Carol, 62  have built a company employing 38 staff with five shops, an online store and events business worth more than £2 millions. Flapjackery Bath is due to open later this year.

Flapjackery is a fast-growing and thriving business, yet Evans, in his article has cited that industries in the Westcountry often feel they succeed against the odds with social mobility statistics among the most depressing in the country and support from the government under its levelling-up agenda patches at best.

On Morning Live, Jacqui Jones highlighted the growth of Flapjackery exponentially from its humble begins and asked if it was difficult and scary when they stepped out of their kitchens and decided to invest in their business and a bakery. “Well it was a big commitment to go from kitchen table to premises because you take on financial commitment you have to keep the passion really going but it gets slightly directed into different areas, so our passion is in inventing new flavours, keeping the quality of the flapjacks as good as they were when we were making them in our own kitchens,” said Sally.

Flapjackery flies the flag high for women in business not least in inspiring those who want to take the bold and launch into a second career, when most of us would be considering having up our aprons and enjoying retirement.