Tideford Announces New Inspired Range and Wider Distribution

Posted by
Tideford Organics
Posted on
26 Sep 2022

Tideford Organics, the UK’s only mainstream, organic, plant only, vegan, and gluten free soup brand, is introducing a raft of new ‘Inspired’ fresh soup flavours and improved recipes and more than doubling its retail distribution compared to 2021. 

Selected flavours will be found in Sainsbury’s, Tesco, Morrisons, Ocado, Waitrose and Abel & Cole from September 2022.

Tideford has also making changes to its packaging to increase the amount of nutritional information on pack. 

The changes are also designed to more clearly communicate the brand’s organic and ‘only delicious plants’ status, providing much clearer signposting for shoppers. The ‘Taste the Good’ strapline is underpinned by the message that ‘if it’s not organic…it’s not in the pot’.

Tideford Organics Marketing Manager Christine Forrest said: “There is a growing desire to buy both plant-based and organic and this is reflected in our new products and the additional changes we are making to the packaging itself.   

“We know Tideford’s unique organic and plant-only positioning is popular with younger shoppers especially those who like to scratch cook, those interested in Fair Trade and organic and also vegetarians and flexitarians.”

The new fresh soups launching in September include:

Indian Cauliflower Masala
Lebanese Lentil + Kale
Malaysian Coconut + Noodle
(all 600g, RRP £3) from its Inspired range.

Plus Butternut + Sage from its Favourites range.

The new stock join existing lines including its popular Indian Lentil + Spinach Dhal which recently won a Great Taste Award.

Tideford Organics has secured space on shelves for its new range of products in several national UK retailers, including Sainsbury’s, Tesco, Morrisons, Ocado, Waitrose and Abel & Cole.

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